Fee Brothers
Fee Brothers is a brand I’ve had the privilage of working alongside for over 3 years. As a legacy brand with a focus on bringing their future forward, I have worked on designing the brand’s next generation of packaging, product launches, and digital presence (social and web).
Rebrand for Fee Foam
Fee Brothers is known for its patented Fee Foam, a best-selling product within the brand portfolio. Taking a modern throwback approach, we developed packaging that feels both fresh and nostalgic. Leaning into illustration, I collaborated with Steve Noble to create the scratchboard-style artwork featured on the front panel. This visual style has since been adapted across the entire product line, including syrups, brines, and botanical waters.
Product Labels + Photography
After intentional label and packaging design, the brand needed lifestyle photography. I worked to art direct the photoshoot. With this I generated styleboards and references for the photographer and food stylist.
Creative Executions
Working as the lead designer, I produced print, digital, and driected video creative for the brand. I also lead the UI design of the brands website, https://www.feebrothers.com/.