CAST for the Farm of the Future
Cornell Agricultural Systems Testbed and Demonstration Site
The CAST Farm demonstration site and testbed needed to find a way to share their story to connect with experts across industries. I worked with the team at CAST/CALS to understand their story and direct a video that gets the message across.
Through an interview/docu-style “about” video, we were able to craft a narrative to help audiences understand what CAST is.
Print Informational
I designed an informational one-sheet intended to connect audiences with the CAST Farm. This design aims to be engaging while highly technical to an academic audience.
Photography + BTS
Photography was also a key part of this project, and I assisted in developing shot lists and directing the on-set photographer during the shoot.
