PA Wines Rebrand
Pennsylvania Wines
PA (Pennsylvania) Wines was ready to take their brand up a notch. Looking to be respected in the industry as a premiere wine region, competing with California and New York, they wanted a logo that reflected the quality and prestige of regional wines.
I developed this final concept after a number of iterations along with a regional map and corresponding area vitaculture sheets.
Logo, Mark, and Brand Guide
The mark in the PA Wines logo is designed to be simple, elegant, and encompass PA Wines in the most basic form. The connecting lines through the mark are symbolic of the roads traveled to different wine regions, which are all <40 minutes drive from any place in the state.
To ensure maximum flexibility and consistent use, multiple iterations of the logo were created. A robust brand guide was developed for consistent use and communication of the brand.
Map + Area Sheets
PA Wines custom region map developed with expanded color palette and regional vitaculture area informational sheets were developed to support brand growth. Check it out in action!