Maola More
Maola Local Dairies, a growing farmer-owned dairy cooperative, launched a new line of high-protein, lactose-free, fiber milk: Maola More.
Working on a holistic omnichannel approach to market this new product, I worked on this project from campaign video and photo to collateral and microsite design.
Farmer in The Fridge
Sells Maola More
The concept for this video started with the idea that Maola Milk is as fresh as having a farmer right in your fridge. Taking inspiration from the classic “Maytag Man” advetisements, we took that idea and put a spin on it to tell Maola’s story of connecting local dairy farmers with consumers with ease.
Taking this video from start to finish, I was on the concepting team for this, worked collaboratively on script development, on set, and integral in final video edits from the production partner.
Using this video, we introduct Maola More and it’s product benefits with a cheeky real-life vignette of a busy family on the go, adding in some humor.
Maola More Distributor Sell Sheets
Connecting with retailers and distribution, this audience-sepcific sell sheet for Maola More was developed. I designed this to feel dynamic and attention-grabbing while reamining informative.
With the launch of this new product, I designed the UI for a product-specific microsite featuring two Maola More SKUs. Ads for the soft launch of this product were designed for digital platforms.
Fun fact: I was the lead designer on the full Maola Website. It even won an award 🌟
Maola More Microsite and Ads
Maola More Ads
